Benefits of online recruitment
Employers can post a job ad in as little as 10 minutes on an online job site, increasing speed to market. The ad will remain visible for a specified time and the business may start receiving applications right away. In contrast, a newspaper ad may take a week to appear from when it was requested and will only appear on one day.
The costs are usually much less to advertise on an online job site than in a newspaper. You can also update your ad at anytime - even it you have already published it. You can usually also include your logo, links to your website and other elements to make the ad more engaging. It'll also make your organisation more appealing to potential candidates. Just note that these extra features may increase the cost of your online ad.
Some online recruitment tools also enable employers to complete tasks such as:
- screening candidates
- managing contacts and workflows
- conducting online assessments
- interviewing candidates online
Again, these features usually come with an extra fee.
Online job boards
Online job boards are the most popular of the online recruitment tools, especially for small to medium sized businesses. Up to 95% of job seekers use online job search tools, such as SEEK and Trade Me Jobs.
Using these tools, candidates can set up specific search criteria like industry, location, salary and more. They can also choose to receive notifications about jobs that meet their criteria. Posting a job advertisement with strong keywords is a great way to get found by suitable candidates.
For more options, Careers NZ provides a list of job vacancy and recruitment websites. Go to Careers NZ
Try social media
Don't overlook using your website and social media channels when recruiting new talent. Create a page on your website dedicated to recruitment.
If you have time, do more than just post the job specifications or description. Think about how you can pitch your organisation to potential candidates:
- What are the benefits of working for your organisation?
- What do you offer that others don't?
- What are your organisational culture and values?
Consider using testimonials, case studies or video interviews of existing staff who love working at your organisation.
Whether you have a recruitment page on your website, make sure to let your social media networks know about any vacancies. Ask them to share it with anyone they think might be interested. Who better than the people who follow and like your organisation to help you get the word out to potential candidates?
And as with any social media post, keep the tone conversational. Think about the actions you want people to take when they see it:
- Share the post
- Download the job description
- Contact you to discuss the position
- Visit a recruitment page on your website
LinkedIn is a well-established professional networking and recruitment tool. Besides its international presence, it's also strong in New Zealand. LinkedIn is an excellent channel for notifying people of a vacancy. Here are some quick tips for using LinkedIn to recruit:
- Post a job ad on LinkedIn if you want to target people based on specific criteria (for a fee)
- Post the key details with a link to more information to reach your existing followers (free)
- When writing a job description, think about headlines that'll appeal to the type of applicants you want
- Like or share the post yourself, then ask your employees to do the same