Improving Uncertainty Tolerance in your business 

Sam Conniff, founder of The Uncertainty Tolerance, notes a myriad of benefits for organisations that actively seek to practice a high tolerance for uncertainty. Innovation being top of the list.

Achieving Uncertainty Tolerance is as simple as following his three top tips.

Identify


Identify that uncertainty isn’t the problem. Uncertainty doesn’t only exist - it’s expected to increase. Stop seeing uncertainty as the problem, and instead view your ability to deal with uncertainty as the problem.

Recognise


Recognise how uncertainty makes you feel. In a survey of 19,250 people globally, 98% of participants viewed uncertainty in negative terms, which can be grouped into three uncomfortable emotions; fear, fog and statis.

Activate


Activate the eighth sense, interoception.

What is interoception

Interoception is when you understand what is going on inside your body and can self-regulate. Toddlers have low interoception, they might feel their mouth is dry but don’t equate it to needing a drink of water. Meanwhile adults with good interoception can feel their own heartbeat quicken and judge whether its due to having just climbed five flights of stairs, or panicking because they are about to miss an important work deadline.

Interoception helps with building our Uncertainty Intolerance because it provides us with a way to conquer the negative feelings that come with uncertainty, and in doing so clear the way for that state where innovative thinking can take place.

Here’s how understanding interoception – a relatively new concept – can deal with those uncomfortable emotions.

Fear

Learn techniques of self-regulation, so that you can identify the feelings associated with fear and manage them better when they occur.

Fog

Give yourself space to play, to be curious. Set aside what is known, and explore what is possible, and that will provide you with a clearer pathway out of
uncertainty.

Stasis

Cultivate being connected - with yourself, with others and with a goal, so that you can move beyond that sense of being stuck. 

Exploring Uncertainty Tolerance


Return to our Exploring Uncertainty Tolerance to learn more about dealing with uncertainty and how we can utilise it in business.

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How Uncertainty Tolerance can decrease risk in decision making


If you are a people leader, check out this exercise you can do with your team to help them develop their Uncertainty Tolerance 'muscle'.

View the exercise

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