Find out how you can use social media to make the most of your advertising dollar
Social media channels have made it easier for small businesses to take charge of their own advertising. These channels allow for businesses to create campaigns that reach the right audience. Different platforms attract different demographics, which influences what type of advertising works best with your business goals.
Facebook is a great place to experiment with paid advertising without investing a lot of time and money. You can create ads targeted to different audiences, defined by categories such as location, age, language spoken and interests.
You can use Facebook's Help Center to help you create a Facebook Marketing Campaign. You will need to define the following parts of your campaign:
You can use Facebook's Ads Manager tool and dashboard to gain insights on how your campaign is tracking.
You can learn more about using Facebook to grow your business by visiting their online guide. View Facebook's guide for businesses
Youtube advertising is a powerful tool for businesses. You can create engaging content that users both see and hear. There are two types of Youtube ad campaigns that you can use:
Sixty-four percent of Instagram’s users are aged 18- 29; it’s considered the best platform for attracting Millennials and Generation Z. Instagram allows you to engage with users with using five different types of advertisements: photos, videos, carousals, story ads and collection.
You can choose from three marketing objectives when you advertise on Instagram:
LinkedIn is considered great for generating business-to-business leads. You can advertise on LinkedIn using content such as:
LinkedIn has professionals who keep their career information up to date and look for content about business. Although more expensive to advertise on than other social networks, LinkedIn generally gives the highest conversion rates. You can choose from three marketing objectives when you advertise on LinkedIn:
A huge benefit of using LinkedIn is targeting professionals accurately. You can target your ideal customers based on their company information, experience, education and interests.
Find more information about advertising on LinkedIn by reading their Business Solutions. View LinkedIn's Business Solutions
In New Zealand, Twitter users are an older, professional-leaning demographic. Twitter advertisements have relatively affordable rates. These advertisements are ideal for building an audience with interested followers.
Twitter provides two tools for promoting tweets: