People browse the web on all kinds of devices, from desktops to tablets and more often these days, their mobile. A responsive website optimises to fit the screen of the device being used, with the ideal minimise of resizing, panning and scrolling.
Almost 80% of people who own smartphones have used them to shop online. And almost 70% of all online shopping is now done on mobile devices. If your website only works well on a desktop, you’re potentially frustrating your customers and missing sales.
Five reasons you should make your website responsive:
1. Provide a seamless user experience
Pleasing your customers is by far the greatest advantage of a responsive website. Unresponsive sites can leave users confused and unable to access essential information. Jumbled text and images that don’t align can cost you opportunities and sales.
2. Get more engagement
We’re steadily moving towards more mobile users and more web activity by mobile. You can grow your customer base by catering to these users.
3. Improve your search results
Responsive websites are more likely to rank higher in search results.
4. Lower your costs
Organisations used to create two different websites - one for desktop and one for mobile. Having a responsive web design means you only need to have one website to create and maintain.
5. Be ready for new technology
A responsive web design means you're better placed to cater for new devices such as smart watches, internet-of-things and whatever comes next.
How to make your website responsive
Spending time focusing on a seamless optimised site will futureproof it for the changing ways in which we connect to the online world. This will open up more opportunities for your business. You can use the following steps to ensure your website has a responsive design.
Consider doing it yourself
If you don’t have the budget to hire a web designer, consider a free website platform that offers responsive designs. You can use the following websites to help you create a responsive design:
Find a website designer you like
If you don't want to build a website yourself, you can find a website designer to help create the website for you. Think of the following when choosing a website designer:
- Do they have experience in responsive design?
- Do you like how their work looks?
- Pay attention to customer reviews.
Monitor your website's performance
Once your responsive website is live, ask for feedback from your customers — they’ll likely be happy to tell you what they like and whether they’re struggling with anything.
Monitor your Google Analytics to understand which pages are performing well and which aren’t. Check how many people are watching your videos and downloading your resources. If anything’s not working out as planned, work with your designer to improve and update. You can learn more about Google Analytics by visiting Google Analytics Academy. View Google Analytics Academy
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