Lemonade vs Lemonade: A social experiment


How much difference does social media make to the success of a business?

To put it to the test, we took:

  • two identical businesses
  • two identical twins
  • two identical locations

We then set them up on the same day, at the same time, with only one real difference:

One twin, George, promoted her business through social media. The other twin, Tess, promoted her business through traditional media. So what happened?

Watch the video to find out.