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Ido Leffler on the awesome cause

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Ido Leffler is a successful US entrepreneur and businessman. Here, he talks about the benefits of building social enterprises.

He identifies his three key pillars of business:

  1. Incredible people
  2. Kick-ass product
  3. Impactful cause

Finally, Ido explains why having a cause can differentiate a business from its competitors.

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