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Google's Reuben Halper on culture & innovation


Reuben Halper explains how Google’s success is enabled by its continuous "launch and iterate" process.

He says that Google culture drives staff engagement and action through the following:

  • a healthy disregard for "the impossible"
  • transparency across the organisation
  • ruthless focus on the needs of users


Enjoyed Reuben's top tips? Watch his full length presentation here:

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