Justin Kamine
KDC Earth

Recognised in Forbes 50 Most Influential Impact Investors and USA Today’s #1 Entrepreneur for 2024, Justin Kamine is the manager of KDC Earth. Through his products and businesses Justin aims to solve some of the most significant climate and societal issues faced by the planet, including food waste, the creation of plastic alternatives, promoting affordable food as medicine programs, and building large-scale closed-loop infrastructure.

Customers as part of the solution

Justin Kamine, Manager of KDC Earth, says a pillar of their enterprise is to empower consumers to be part of the solution to drive sustainable change.

When it comes to the purchasing process, consumers' sustainability values aren’t necessarily always front of mind.

Thus, the key question to address is, "How can we make consumers feel like they are contributing to the planet's wellbeing without having to alter their habits or spend more money?"

Once consumers start demanding sustainable products, manufacturers and supply chain operators will be compelled to change.




Good for plate, good for planet

One enterprise, Do Good Foods, upcycles surplus grocery food to create dried feed for poultry. This practice reduces waste and prevents additional carbon emissions from landfill disposal.

The production process results in carbon-reduced chicken, offering consumers an environmentally friendly protein source without compromising on taste.

The company calculates that each chicken bought saves around three pounds of greenhouse gases and four pounds of surplus food waste.

By purchasing Do Good Foods’ products, consumers actively contribute to reducing food waste and carbon emissions without altering their shopping habits or paying extra.

In Justin’s venture, Loliware, sustainable solutions are seamlessly integrated without disrupting existing supply chains.

Loliware turns seaweed into pelletised resin that can go through the existing machinery and equipment of some of the world’s largest plastic manufacturers.

This way, suppliers can offer 100% seaweed-based products without changing their operations or supply chains.

Do Good Foods harnesses technology to validate and quantify the environmental impact of their product.

Justin believes that soon there'll be a “carbon receipt” for every product we consume, making it easier for consumers to understand the environmental impact of their consumption habits.

He recommends New Zealand businesses consider how they can operate more sustainably so they’re at the forefront of a future where sustainability is paramount.


Sustainable tools and resources for business

Justin believes small and medium-sized businesses in New Zealand can leverage what the rest of the world is doing.

Businesses already thinking about solutions that benefit both the business and the environment are more advanced than most.

To supplement this, Justin encourages businesses on their sustainability journey to reach out to experts like himself for guidance and advice.

“There isn’t a ‘Do this' book for sustainability and environmentally progressive solutions,” says Justin.

“We’re on the same team and I think so many people in sustainability are willing to pay it forward to try and help find the right solutions.”

In addition to reaching out to influential industry-specific figures like Justin, there are many sustainable tools and mentorship programmes and companies within New Zealand that businesses can make the most of.


The free Docket survey

The free Docket survey is an online toolkit that lets small business owners measure their effect on the environment and learn how they can reduce it. It was released by the Sustainable Business Network, with input from the Ministry of Business, Innovation and Employment, the Ministry for the Environment, Wellington City Council, Westpac NZ Government Innovation Fund and WorkSafe.

Check out the free Dockey survey

The Climate Action Toolbox

The Climate Action Toolbox is another free, easy-to-use, online tool designed for smaller businesses that shows you how to measure and reduce your emissions.

Check out the Climate Action Toolbox

Morphum Environmental

Morphum Environmental can help you understand your environmental impacts and take the stress out of identifying more sustainable solutions for your organisation.

Discover Morphum Environmental

Sustainable Business Solutions

Sustainable Business Solutions looks at opportunities for businesses beyond recycling. They can help identify areas where you can make sizeable financial and environmental savings while guaranteeing to reduce your waste bill as well as engage your employees.

Explore Sustainable Business Solutions

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