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Carmen Vicelich on disrupting with data

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2:30

Carmen Vicelich from Valocity looks at how smart use of data is driving exponential business change.

She explains the importance of becoming customer-centric when it comes to acquiring customer data. When businesses listen to what customers have to say, customers feel that sharing their data is part of a valuable exchange. It's all about relevance, respect and creating a fair exchange.

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