Session two: Reaching and attracting new customers online


In this session, held on 11 November 2020, we educated businesses about the importance of connecting with customers in moments that matter. We gave an overview of Google Ads and how you can use Google Ads to support your business goals. Here are some answers to questions you may have about setting up a Google Ad.

Common questions

I have never set up a Google Ads account. Where do I go to get started?

Head to to get started with Google Ads. Google also have a dedicated support line to help you with the set up process. Call 0800 854 746 to get free support from a Google expert (available Mon - Fri, 11am - 8pm NZT). Go to Google Ads

I'm a new advertiser, do you have any ad credits to help me get started? 

Yes they do. Head to where you can get $100 in ad credit when you spend $75. Go to Google Ads

How do I write an effective ad, what should it include?

There are a few key things to remember when writing your first ads: 

  1. Be relevant
  2. Be clear about what you’re promoting
  3. Match the description to the headline
  4. Match your ad to your website (i.e. make sure what you’re talking about in your ad, matches what you actually offer the product, service or promotion on your website).

You can find more information on how to write an effective ad on the Google Ads support site. View campaign support

I have a very small budget for running advertising, what's your advice to get started?

Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement and no required contract length. You can stop your ads anytime.

What is CPC or PPC advertising?

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

  • Cost Per Impression - where you pay based on how many times your ad was shown (not clicked).
  • Cost Per Engagement - where you pay when a user completes a predefined engagement (like watching your video ad).

If we haven’t been able to answer your question here, head to the Google Ads Help Centre. You'll find out how to get started and succeed with your online advertising. Go to the Google Ads Help Centre


Tools & Learning Resources

Digital Garage
Primer App

Small Business Resources 

Get Started with Google My Business
Google for Small Business Website
NZ COVID-19 Small Business Hub
Google Marketing Kit