Please configure

'Unidentical Twins'
A Spark Lab social experiment

How much difference can social media really make to the success of a business?

We put it to the test by taking two identical businesses, mixing in two identical twins, setting up shop at two identical locations, on exactly the same day, at exactly the same time – with only one significant difference. One twin, George promoted her business through social media, and the other twin, Tess promoted her business through traditional media. So what happened? George used Start Social to give her business an edge. Watch the video to find out more and check out the exclusive Start Social offer for Spark business customers.

More from Spark Lab

Start Social


We understand the power of social media and we’re passionate about helping kiwi businesses harness it. That’s why we’re so proud to be partnering with Start Social - a complete online social media training program. Check out the exclusive Start Social offer for Spark Business customers.

Join the business community


Running a business is easier when you can tap into a network of friends and mentors. At Spark Lab you’ll be part of a business community providing inspiration, advice and support. No matter how big or small your business, join us for access to some of NZ’s best business minds.

Please configure