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Building a brand

Rosina Webb (Energise & Associates) and Simon Pound (Vend) share tips on getting the most out of your brand and what you can do to influence how people talk about it.


They explain why what a brand stands for -  its values, beliefs, culture and behavior - matters much more than the idea and the logo.


Join the Facebook Community for NZ Business

Running a business is easier when you can tap into a network of friends and mentors. At Spark Lab you’ll be part of a business community providing inspiration, advice and support. No matter how big or small your business, join us for exclusive access to some of New Zealand’s most successful business minds.

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