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The Age of the Customer

Five massive technology shifts happening now are creating a marketplace where everything and everyone is connected.

The rules of business and customer engagement have changed forever. Cloud computing, Social, Mobile, Data and the Internet of Things are combining to create a brand new level of rich context for businesses to understand customer wants and needs.

But make no mistake, this is a customer revolution - and the customer is in control.

Sam Lasseter-Moore looks at simple, real-life examples of how leading organisations are using these technology shifts to increase engagement and sales. These examples can be applied by anyone, from small businesses to large enterprises.


5 keys trends driving connectivity:


  • Cloud
  • Social
  • Mobile
  • Data Science
  • Internet of things (IOT)






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