Your website works for you 24 hours a day, 7 days a week. This means customers can purchase your products at a time and place that suits them, rather than a time and place that suits you.
Selling online can increase your productivity and give your business access to an international, 24 hour a day marketplace of potential customers (much more than a traditional retail store is exposed to). To find out more about selling online from a small business point of view take a look at this article from NZ Business.
There is a wide range of options available for businesses to sell online, from building your own eCommerce shop to setting up a store in an online marketplace such as Trade Me, Etsy or Ebay. A few eCommerce platforms to consider include; Bigcommerce, Magento and Shopify.
Steps to selling online
Step 1: Do your research – investigate the ways you, your family, your colleagues, your friends purchase online, what is easy, what sites do you repurchase from. Consider how your competitors are selling their products – what works, what doesn’t. Read online articles and resources about setting up.
Step 2: Decide whether you want to sell your products from your current website, or whether you want to use an existing site, such as Trademe
Step 3: Determine whether you are going to setup the eCommerce site yourself or whether a web design company will do it
Step 4: If you are going to set up the site yourself investigate the products you could use, talk to colleagues, friends, business advisor, other businesses to see what they use. Also talk to your domain name provider
Step 5: Don’t forget to ensure your online store accepts credit cards – this is a must for online commerce. Investigate the merchants you could use, such as Paypal
Step 6: Read our information on Search Engine Optimisation(SEO)