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Domain names

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A domain name is the unique name that identifies an internet resource such as a website, for example


Top level domains include .co, .com and .org. Second level domains include .nz and .au and often indicate the country where an organisation is located. There are also domain names that relate to specific industry sectors such as .photography, .movie or .bike etc. 


Registering a domain name generally works on a first in first served basis, and you may not always be able to get your first choice. Most domain registration organisations make the process quick and easy.  


Why use a domain name across both website and email?
Using your domain name across your website and email creates a professional impression which customers look for and trust.  


While there are many domain options available, a good place to start is to consider what your customers look for. If they see you as a New Zealand business then consider getting a .nz domain name.  If you want to be seen as an international business then consider .com in the first instance, or .global as an alternative if .com is unavailable.


If you are already using a more general email address such as or, this guide will tell you how to link your domain name to your email address.


Research indicates that customers trust businesses more if they are using a registered domain name in their email addresses.


Case Study

Hear why Survive-it use their domain name for both website and email by watching the video below.


Registering more than one domain

You can register multiple domain names for a website, to help target customers in different countries. For example, you could register .com, .nz, ,au and .uk at the same time. However, be aware that domain registration is not free. You will be charged a fee for each domain name you register. Fees are normally charged annually.  Some domain names also require a verified local contact address in a specific country for registration, such as


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