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To manage content changes on your website it may need to be on a content management system (CMS).
What is a Content Management System (CMS)?
A CMS is software that provides a user-friendly interface that allows you to create, edit and publish content on your website. These days, a good CMS will automatically adjust your content to work well on a touch screen mobile device, or give you the ability to do so. This is becoming increasingly important as more and more people use their mobile phone or tablet as their primary way of connecting to the internet, visiting websites and purchasing online.
Why should I be editing and updating my content?
People visiting your website expect it to be responsive, engaging, easy to navigate and give them all the information they are looking for. Gone are the days when websites could be static like a sales brochure or leaflet, and only designed to be viewed on a PC screen.
Make sure you keep all information on your products and/or services up-to-date. Add any new products or services quickly and accurately. Creating relevant blog entries and/or uploading news stories and articles using a CMS are easy ways of create fresh content. New content provides a reason for visitors to return to your site, and can be used in email marketing and online marketing campaigns.
Regularly updating your website will also improve your results in Google searches (see information on search engine optimisation (SEO)).
Updating your own website using a CMS can save you time and money as you won't need to engage a web designer or developer to do it for you. You can also do it when you want, and not be dictated to by an agency's work schedule.
Where do I start?
Not all CMS are created equal. Before deciding on a CMS, it’s a good idea to review a few options so you can choose one that best fits your website goals, and your technical and design ability. There are a variety of
Some examples include:
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